Diet Coke has created a new '[unlabeled]' campaign with a focus on removing labels that divide us. For the campaign, Diet Coke has removed its branding from cans in an effort to initiate a conversation about labels. The company also opened up its social media pages as a space where people could share their own personal experiences with labels.
Diet Coke stated that its '[unlabeled]' campaign grew organically from the Coca-Cola Atlanta headquarters. The company states that the campaign will be the beginning of multi-year efforts where Diet Coke will use its platform to create conversations about labels.
Consumers could feel a greater sense of representation though Diet Coke's '[unlabeled]' campaign. Additionally, the campaign signifies the brand's attempts to make genuine connections with consumers through representation and inclusivity in marketing.
Image Credit: Coca-Cola