Because they come in such convenient packaging, bananas ans power bars tend to be snacks that are preferred by runners—but Kagome, a producer of tomato products sought to change this once and for all with a unique robot.
Knowing that tomatoes lack the same portability as a snack that comes in a wrapper, Kagome found that its biggest challenge would be to bring mobility to the tomato. To do this, a special robot was created to sit on top of a runner's shoulders and gently bring a tomato to the athlete's mouth. The Wearable Tomato robot will be on display at the Tokyo Marathon 2015. Although the idea is pretty silly, it's a hilarious way for the brand to increase recognition and poke fun at the current obsession with hi-tech wearables.
What Makes This Trend Stand Out
- Wearable Robots
- The development of wearable robots opens up opportunities for innovative technology solutions in various industries.
- Portable Snack Alternatives
- The search for portable and convenient alternatives to traditional snacks creates opportunities for new product development.
- Brand Awareness Through Humor
- Utilizing humor and playful concepts to increase brand recognition offers a disruptive marketing strategy.
Sectors Adopting This
- Robotics
- The robotics industry can explore the development of wearable robots for various applications, including assisting athletes.
- Food and Beverage
- The food and beverage industry can innovate by creating portable and convenient snack alternatives.
- Marketing and Advertising
- The marketing and advertising industry can embrace humor and playful concepts to generate brand awareness.
