In order to promote this year's Lowcountry Field Fest, an annual event that supports farmers and businesses in the Charleston area, a unique party invitation was sent out. Since one of the main things that draws people to parties is the food, this is a clever way to give the invited guests a taste of what to expect on the day of the event.
The Lowcountry Field Fest invitation features a treat prepared by Kevin Johnson of The Grocery, who is also the featured chef at this year's event. The labels on the mason jar invitations communicate all the details of the event, noting when and where it is plus what to expect over the course of the evening. Although paper invitations are likely to be tossed after being received, this jar can be reused, and whether or not a person can make it to the event, the contents of the jar will most likely be sampled.
What's Driving This Trend
- Food-invitation Hybrid
- More brands and events will utilize food as a unique way to invite guests and promote the event through social media shares
- Sustainable Invitations
- Events will move away from paper invitations to more sustainable options, such as reusable jars or other eco-friendly materials
- Chef Collaborations
- More events will feature collaborations with local chefs or restaurants to add an extra element of excitement and exclusivity to their invitations
Who This Affects Most
- Event Planning
- Event planners can offer unique food-based invitations to clients as a way to stand out and provide a more memorable experience
- Food and Beverage
- Food and beverage companies can partner with events to provide their products in creative and memorable ways, increasing brand awareness and customer engagement
- Sustainability
- Companies focused on sustainability can provide eco-friendly invitation options to help reduce waste and promote their brand values
