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Creative Crime Stoppers

Trading Guns for Cameras

— October 24, 2008 — Social Good
Pixels for Pistols is a gun trade program launched in Toronto to get stolen guns off the street. It's targeted at people who have guns in their homes illegally. These are the guns that are stolen and end up on the street used by criminals to create crime and havoc. The Toronto police want guns out of homes in order to reduce the number of thefts.

Implications - Pixels for Pistols is actually a joint effort with Henry's camera chain, which owns 26 different stores. During the specified four-week period, Toronto residents who hand over guns that are legal or not will receive a free Nikon Coolpix S52 or a Coolpix P60 camera. The offer even includes photography lessons!
Trend Themes
1. Gun Trade Program - Disruptive innovation opportunity: Create gun trade programs in other cities to incentivize the surrender of illegal firearms and reduce crime.
2. Camera Exchange Program - Disruptive innovation opportunity: Partner with camera retailers to launch camera exchange programs for illegal firearms, encouraging people to safely surrender weapons.
3. Collaborative Efforts - Disruptive innovation opportunity: Foster collaborative efforts between law enforcement agencies and retailers to address social issues and promote community safety.
Industry Implications
1. Law Enforcement - Disruptive innovation opportunity: Implement strategies to partner with retailers and incentivize the surrender of illegal firearms to reduce crime rates.
2. Retail - Disruptive innovation opportunity: Explore partnership opportunities with law enforcement agencies to launch unique programs that address social issues and engage customers.
3. Photography Education - Disruptive innovation opportunity: Collaborate with law enforcement agencies to provide photography lessons as part of community engagement initiatives.
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