Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Trading Guns for Cameras

 - Oct 24, 2008   Updated: May 19 2011
References: thestar
Pixels for Pistols is a gun trade program launched in Toronto to get stolen guns off the street. It's targeted at people who have guns in their homes illegally. These are the guns that are stolen and end up on the street used by criminals to create crime and havoc. The Toronto police want guns out of homes in order to reduce the number of thefts.

Implications - Pixels for Pistols is actually a joint effort with Henry's camera chain, which owns 26 different stores. During the specified four-week period, Toronto residents who hand over guns that are legal or not will receive a free Nikon Coolpix S52 or a Coolpix P60 camera. The offer even includes photography lessons!