Uniqlo has entered into the social media realm with the interactive UNIQLOOKS site. The cleverly named website has users sign up and upload pictures of themselves rocking the company's clothes. People can either tweet or Facebook their favorite photos to share with friends. The red icons with the company's logo next to an item indicate that the outfit is from Uniqlo. There's also a counter for the number of people who liked the picture at the top right corner.
Sign up for UNIQLOOKS if you have some Uniqlo outfits you want to show off to the world.
What's Driving This Trend
- Fashion Engagement Platforms
- Disruptive innovation opportunity: Developing an online platform that allows users to share pictures of themselves wearing a specific fashion brand.
- Social Commerce
- Disruptive innovation opportunity: Integrating online shopping features into a fashion community site, enabling users to purchase clothes directly from the platform.
- User Generated Content Fashion Marketing
- Disruptive innovation opportunity: Creating a marketing strategy that leverages user-generated content to promote a fashion brand, similar to UNIQLOOKS' concept.
Who This Affects Most
- Fashion
- Disruptive innovation opportunity: Integrating user-generated content into a fashion brand's online presence for increased user engagement and social media reach.
- Social Media
- Disruptive innovation opportunity: Developing a social media platform that focuses on user-generated content for fashion and clothing.
- E-commerce
- Disruptive innovation opportunity: Incorporating a social aspect into an e-commerce platform, thus creating a shopping community focused on user-generated content and engagement.
