Winter parkas, hoodies and thermals are all items you'd find in the Uniqlo FW 2010 collection to keep you warm this season. The latest advertising campaign from Uniqlo include Charlize Theron and Orlando Bloom. Not strangers to commercials, the two stars embrace the cold as they promote 'Heattech' for the collection -- an insulating technology for winter jackets.
The Uniqlo FW 2010 also features a video commercial starring Bloom and his snowy weather embrace.
Implications - Designers tend to use black and white color schemes during the winter months, however, consumers are looking to stand out from a crowd even in the dark cold winter months. Companies that are looking to appeal to consumer's fashion senses during the colder months should consider implementing alternative colors to promote their packaging and campaigns.