This Artist Paints People as Uniform Patterns to Criticize Conformity

Chilean artist Santiago Salvador Ascui creates playful pieces using uniform patterns criticize ideas of conformity. When looking at his work, each of the characters seem to follow a distinct uniform pattern, which is contrasted with bright colors and changing hues. Although seemingly cheerful, the banal repetitiveness of each works speaks to the artist's dissatisfaction with conformity.

Throughout each picture, the uniform patterns of people are visually full of color, yet lack specific personality or individuality. Ascui speaks about his work as a representation of consumer culture. Despite each character's differences, the viewer notices that each of them are essentially identical, with a few differences. Each uniform pattern contributes to the identity-less character in the piece. Ascui's work brings to light the need for individuals to stand out, rather than fit in with the majority.