Santiago-based company Prolam Y&R created these shocking UNIICEF ads that show how cyberbullying is hurting the youth. The print ads are presented in black and white with an eerie vibe as young children are using their cellphones as weapons against their peers.
Each image shows a locker room or a gym where one child is being singled out as a group of other students are standing in a row to take pictures. The cellphones are being held like little handguns to represent the fact that cyberbullying can have just as much of an impact of physical harassment.
The ultimate goal for these UNICEF ads is to raise awareness of the cyberbullying among the youth generation. These images capture moments that are not often seen, but they still happen and it is evident that the effects are detrimental.