BECCA Cosmetics recently launched its Bright Eyes Collection, which includes a trio of products—a setting powder, a brightening corrector and an undereye primer—that are devoted to tackling common concerns with the delicate eye area.
The Anti-Fatigue Under Eye Primer is a blue-tinted balm that provides a cooling effect to soothe the skin and reduce puffiness. Some of the key ingredients in the product include caffeine, cucumber and antioxidant-rich matcha green tea. In the process of treating fine lines, puffiness and dark circles, the product also promises to create a smooth, crease-free canvas for makeup to be applied atop of.
For the best results, the brand recommends warming the undereye balm slightly between the fingertips and patting it under the eyes and along the orbital bone.
Why This Trend Is Growing
- Undereye Primers
- Opportunity for creating innovative undereye primers that address common concerns with the delicate eye area.
- Cooling Effect
- Potential to develop products with a cooling effect to soothe the skin and reduce puffiness.
- Antioxidant-rich Ingredients
- Growing demand for products that include antioxidant-rich ingredients to treat fine lines, puffiness, and dark circles.
Industries Being Reshaped
- Beauty and Cosmetics
- Beauty brands can tap into the undereye primer market and develop products that cater to specific concerns and provide a smooth canvas for makeup application.
- Skincare
- Skincare companies can explore the use of cooling ingredients and create products that target the delicate eye area, reducing puffiness and improving the appearance of fine lines.
- Wellness
- Wellness brands can incorporate antioxidant-rich ingredients in their products to promote healthier skin and address common undereye concerns.
