If a logo detracts from an advertiser’s message (as Martin Lindstrom’s study showed us in "Buyology"), then the MUJI brand of virtually unbranded products will certainly resonate with consumers.
According to the MUJI website, the brand "aspires to modesty and plainness, the better to adapt and shape itself to the styles, preferences, and practices of as wide a group of people as possible."
MUJI's simple, clean designs for products, which range from housewares to apparel, are stripped of all the extras, making "function" the hero.
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