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The Umpqua Go-To Service Elevates Human Digital Strategy Banking

 - Sep 13, 2018
References: umpquabank & nasdaq
Umpqua Bank dives deep into human-focused customer service with its new Umpqua Go-To digital platform -- marking the bank's very first human digital banking medium that is publicly available to its current and prospective users. The launch was announced today and changes the way that Umpqua delivers customer service in the banking industry. It is a free platform readily available for any cardholder regardless of what their account balance is. This service gives customers their own dedicated personal banker focused on their financial support.

the app allows customers to select their own personal banker based on factors including expertise, personal interests, location, and professional background. Following the selection, there is a secured chat medium that connects the customer with their chosen banker to dive into financial opportunities as well as address any concerns.