Notable menswear fashion line PYA by Patrick Assaraf recently launched its Black Label Fall/Winter 2013 collection spotlighting ultra-light t-shirts ideal for any man's wardrobe.
While to some people luxury and well-made clothes means paying a steep price, PYA sees luxury as quality, and so the brand takes pride in designing hip menswear essentials crafted from long-lasting materials like cashmere, Lycra and Merino wool. Featured in this collection are PYA's sleek and minimal ultra-light t-shirts designed with the modern urban man in mind. Perfect for layering, these ultra-light t-shirts are made of Lycra and are guaranteed to stand the test of time. They even come in a variety of bold cool complementary colors like oranges and blues.
For hip urbanites alike, the PYA Fall/Winter 2013 collection is the perfect place to pick up long-lasting wardrobe staples.
What Makes This Trend Stand Out
- Long-lasting Menswear
- The trend of designing men's clothing with durable materials like cashmere, Lycra, and Merino wool to create long-lasting wardrobe staples.
- Ultra-light T-shirts
- The trend of designing sleek and minimal t-shirts made of Lycra that are perfect for layering and guaranteed to stand the test of time.
- Luxury as Quality
- The trend of redefining luxury in menswear by focusing on quality materials and craftsmanship rather than just a high price tag.
Sectors Adopting This
- Fashion
- The fashion industry can explore the opportunity of incorporating durable materials and minimalist designs to create long-lasting and versatile menswear pieces.
- Textile
- The textile industry can tap into the demand for high-quality materials like cashmere, Lycra, and Merino wool to produce fabrics for luxury menswear.
- Retail
- The retail industry can target urban consumers by offering long-lasting wardrobe staples made from quality materials that prioritize both style and durability.
