Tailor Made Nutrition has launched a new health food label called 'Ultimate Paleo Protein,' a supplement line specializing in allergy-friendly protein powders.
"Ultimate Paleo Protein was designed to fill a void in the protein powder market," said Jeff Landro, the President of Ultimate Paleo. In this case, the "void" Landro refers to is the general lack of clean-label protein powders targeted towards those suffering from allergy sensitivities. For example, whey -- the most popular protein powder on the market -- is known to be difficult to digest and can not be consumed by those with a dairy intolerance.
Instead, 'Ultimate Paleo Protein' makes its powders using grass-fed, pasture-raised beef protein. Although beef protein powders may sound unusual, they are a good option for those looking for an easily digestible, hypoallergenic supplement as they are entirely free of dairy, gluten, soy, egg, and sugar.
Image Credit: Ultimate Paleo Protein
Why This Trend Is Growing
- Allergy-friendly Protein Powders
- The launch of 'Ultimate Paleo Protein' highlights the trend towards protein powders catering to those with allergy sensitivities, opening up opportunities for companies to explore alternative protein sources.
- Clean-label Protein Powders
- The demand for clean-label products, like 'Ultimate Paleo Protein,' presents an opportunity for companies to create more transparent and natural protein powders utilizing ingredients like grass-fed beef protein.
- Hypoallergenic Health Supplements
- The development of 'Ultimate Paleo Protein' showcases the growing trend towards hypoallergenic health supplements, indicating the need for innovative and alternative supplement solutions in the market.
Industries Being Reshaped
- Health and Wellness
- The rise of hypoallergenic protein powders and supplements, like 'Ultimate Paleo Protein,' is a clear opportunity for the health and wellness industry to innovate and cater to specific dietary needs.
- Food and Beverage
- The trend towards clean-label and natural ingredients in protein powders represents an opportunity for the food and beverage industry to create new product lines and market to consumers seeking alternative protein sources.
- Sports Nutrition
- The development of allergy-friendly protein powders and supplements, like 'Ultimate Paleo Protein,' presents an opportunity for the sports nutrition industry to create specialized products for athletes with dietary restrictions or sensitivities.
