The National 'Ugly Competition' in Spain is a spin on the conventional beauty pageant that has infiltrated most countries, age groups and genders.
This unique contest stresses that "the grosser, the better." As part of the Aste Nagusia (Great Week) festival in Bilbao, Spain, the event is a nine-day celebration organized between the Txosnas and City Hall. To create more energy, live music and fireworks are featured. A variety of kids and adults are shown pulling funny faces and rolling their eyes back into their heads to achieve the most gruesome grimace possible.
Given the depressing unemployment prospects in the country, the competition is a humorous way for people to let off some steam.
What Makes This Trend Stand Out
- Unconventional Beauty Competitions
- Opportunity to create unique beauty competitions that challenge traditional notions of attractiveness and celebrate individuality.
- Humor as Stress Relief
- Opportunity to develop innovative events and activities that provide a humorous and lighthearted way for people to cope with stress and let off steam.
- Celebrating Uniqueness
- Opportunity to create inclusive events that encourage self-expression and celebrate different forms of beauty.
Sectors Adopting This
- Event Planning
- Opportunity for event planners to create and organize unconventional beauty competitions and fun stress-relief activities.
- Entertainment
- Opportunity for the entertainment industry to develop new formats for humor-based events that provide stress relief for individuals.
- Tourism
- Opportunity for tourist destinations to attract visitors by hosting unique and unconventional events that celebrate uniqueness and provide a lighthearted experience.
