a.d. Tramontana

 - Sep 15, 2007
References: tramontanagroup & 2dayblog
Based near Barcelona, Spain, a.d. Tramontana is a new breed of automobile company that infuses creativity in each step of designing a car. This is evident in their flagship car, named after the company, the Tramontana. This automobile features a V12, 5.5 liter twin-turbo-charged engine, producing an incredible 720HP. And like most luxury items, there are only a limited number available. Twelve to be exact, for just $660,000.

Implications - SECOND SENTENCE NEEDS A MORE CONCRETE CONNECTION TO THE IDEA

Now that the credit crunch is over, consumers are regaining their confidence. A new breed of young, affluent professionals want to set themselves apart from the mass population. Companies can capture this demographic by creating luxury products that are a cut above the rest.