In this Tzabar Travel Agency print campaign, the agency sheds light on the far-too-comfortable routines that married couples fall into. After several years together, the mystery and intrigue retreats back into the distance and couples may feel comfortable enough to do unsavory things in the company of their significant other.
Advertising agency ACW Grey, Israel gives hope to these couples with the suggestion of a romantic getaway to the exotic location of Tzabar. The tagline reads, “Take your relationship a step backwards. Tzabar Romantic. Vacations for couples.”