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adidas Originals and OAMC Launch the Type-O6 Sneaker Model

OAMC works in collaboration with adidas Originals on the pair of of the Type -O6 sneaker model that made its original debut in January on Instagram. The shoe then showcased itself on the runway of the Fall/Winter 2020 show before it meets its release date. There are four colorway options of the shoe -- this includes Dust White, Olive Drab, Black, and OAMC exclusive Sand.

The silhouette embodies juxtaposing elements of retro and futuristic components. The seasonal silhouette delivers lightweight sensibility with technical designs, using natural and synthetic materials blended together. The upper references ZX influences, which can be seen with the new tooling system. The upper is constructed from premium leather material and features a mesh panel on the mid area.

Image Credit: adidas Originals

Retro-futuristic Sneaker Designs
There is an opportunity for brands to create sneakers that blend retro and futuristic elements, delivering a unique and eye-catching design.
Technical Designs in Footwear
The use of technical designs in sneakers opens up possibilities for innovative features and enhanced functionality.
Blended Materials in Shoe Construction
Incorporating a mix of natural and synthetic materials in shoe construction allows for more versatile and durable sneakers.

Industries Being Reshaped

Footwear
The footwear industry can explore innovative designs and materials to create cutting-edge sneakers.
Fashion
Fashion brands can embrace retro-futuristic sneaker designs to offer customers unique and trendy footwear options.
Sportswear
Sportswear companies can incorporate technical designs and blended materials in their sneakers to enhance performance and comfort.
SCORE
5.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 76%
Freshness 10%

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