Microsoft has gone ahead and introduced a brand new range of signature type covers, designed specifically for the Microsoft Surface, that cater to hardcore NFL fans.
Each of these 32 type covers celebrates a particular team in the league, and encourages users to wear their heart on their sleeve by proudly showcasing their NFL team allegiance on their Microsoft Surface. Licensed by the NFL, these type covers are crafted using premium material that looks great, is comfortable to the touch and is highly durable.
These type covers are a great example of product marketing that focuses in on the sports demographic, and is timed brilliantly to coincide with the start of the 2016-17 season of the NFL.
Why This Trend Is Growing
- Product Marketing
- Using targeted marketing strategies to cater to specific demographics, such as sports fans.
- Licensed Merchandise
- Expanding licensing agreements to create unique branded products.
- Personalization
- Providing customizable products to allow consumers to showcase their personal interests.
Industries Being Reshaped
- Sports Merchandise
- Creating branded products for sports fans to show support for their favorite teams.
- Consumer Electronics
- Collaborating with electronics companies to create branded accessories for tech devices.
- Licensing
- Partnering with sports leagues to create licensed merchandise and products.
