Two Roots Brewing Co., a brand renowned for creating cannabis-infused non-alcoholic craft beers, recently announced the launch of a line of non-cannabis-infused, non-alcoholic craft beers in California.
The non-cannabis-infused craft beers will be low in calories, in addition, will contain vitamin B12 and electrolytes to "attract health-conscious and active lifestyle consumers." This shift to alcohol-free craft beers reflects the current market of consumers who seek to enjoy the taste and social setting of craft beer without becoming inebriated. Other notable beer companies to launch non-alcoholic beers this year include Heineken, Pabst Brewing, and Athletic Brewing.
The brand states that if the launch is successful in California, Two Roots Brewing Co. plans to launch internationally to provide non-alcoholic craft beers options to more consumers across the U.S.