Alkimia Makes Treats with Organic Cacao and Artisanal Sugar
Laura McQuarrie — December 13, 2017 — Lifestyle
References: alkimiachocolate & packagingoftheworld
Alkimia Chocolate is a bean-to-bar chocolate brand based out of Peru that sets itself apart by producing simple, two-ingredient chocolate with just organic cacao and artisanal sugar.
Although many consumers know most store-bought chocolate products to be filled with sugar, cocoa butter, lecithin, vanilla and a variety of other ingredients, Alkimia aims to provide a different experience that connects consumers to local cacao farmers and cacao at its purest.
In order to show that a consumer's experience with chocolate can be different from what they know, Alkimia forms and packages its products in hexagonal shapes. The individual chocolate packages each tie into a different aspect of the cacao's origin; while Amazonas draws from the Chachapoyas culture, Piura takes inspiration from Chulucanas ceramics and Cusco plays up traditional weaving motifs.
Although many consumers know most store-bought chocolate products to be filled with sugar, cocoa butter, lecithin, vanilla and a variety of other ingredients, Alkimia aims to provide a different experience that connects consumers to local cacao farmers and cacao at its purest.
In order to show that a consumer's experience with chocolate can be different from what they know, Alkimia forms and packages its products in hexagonal shapes. The individual chocolate packages each tie into a different aspect of the cacao's origin; while Amazonas draws from the Chachapoyas culture, Piura takes inspiration from Chulucanas ceramics and Cusco plays up traditional weaving motifs.
Trend Themes
1. Two-ingredient Chocolates - Disruptive innovation opportunity: Explore the market for simplified chocolate products with minimal ingredient lists to appeal to health-conscious consumers.
2. Bean-to-bar Chocolate - Disruptive innovation opportunity: Create bean-to-bar chocolate brands that emphasize transparency and sustainability, connecting consumers to the source of the cacao.
3. Alternative Packaging Designs - Disruptive innovation opportunity: Experiment with unique packaging shapes and designs that tell a story and create a more immersive and engaging experience for consumers.
Industry Implications
1. Chocolate Manufacturing - Disruptive innovation opportunity: Introduce more organic, artisanal, and minimal ingredient chocolate options to the market.
2. Sustainable Agriculture - Disruptive innovation opportunity: Develop sustainable practices in cacao farming and promote fair trade partnerships with local farmers.
3. Packaging and Design - Disruptive innovation opportunity: Offer innovative packaging solutions that enhance the product experience and reflect the story and values of the brand.
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