Indulgent Cupuaçu Bars

Figa Foods' Minimal-Ingredient Bars Use "Chocolate's Brazilian Cousin"

Bars made with innovative chocolate alternatives are on the rise, and Figa Foods makes minimal-ingredient bars that make the most of the Brazilian superfood cousin of cacao, cupuaçu. This innovative alternative to chocolate is a key component of the brand's decadent bars, alongside dates and cocoa butter, plus variety-specific additions, like sea salt for the Salty bar and dried cupuaçu fruit and demerara sugar for the Fruity flavor.

Altogether vegan, caffeine-free and gluten-free, the cupuaçu bars in Figa's Signature Collection are regeneratively farmed and provide an indulgent substitute for cocoa at a time when the cocoa sector faces a series of challenges, from supply shortages to economic pressures, rising prices, ethical concerns and sustainability. As Figa Foods states, "Our cupuaçu pods fall naturally when ripe and are gathered by hand from the forest floor—no cutting and no harm to the tree."

Chocolate Alternatives
The rise of chocolate alternatives like cupuaçu creates new avenues for indulgent treats that cater to dietary restrictions and environmental concerns.
Minimal-ingredient Products
Minimal-ingredient foods are gaining traction as consumers seek transparency and simplicity in their dietary choices.
Superfood-based Treats
Foods incorporating superfoods, such as cupuaçu, tap into the demand for health-conscious indulgences that offer nutritional benefits.

Industries Being Reshaped

Plant-based Confectionery
The plant-based confectionery industry is poised for innovation as it harnesses the potential of superfoods to offer healthier dessert options.
Sustainable Agriculture
Sustainable farming practices in the agriculture sector are increasingly important, opening opportunities for ethically sourced and environmentally friendly products.
Gluten-free Foods
The gluten-free food industry continues to expand, introducing alternative ingredients that meet the needs of consumers with dietary restrictions.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 37%
Activity 39%
Freshness 72%