These ads for Ben’s Insect Repellent uses clever copy with fun cartoonish illustrations to deliver their message that with their brand of insect repellent, you can fully enjoy the outdoors--even when you’ve already decided that you hate it. My favorite one reads "I HATE CAMPING IS AWESOME."
These great ads were created by advertising agency Rethink in Vancouver, Canada with creative direction by Chris Staples, Ian Grais and Yusong Zhang. The copy was written by Simon Bruyn.
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