These ads for Ben’s Insect Repellent uses clever copy with fun cartoonish illustrations to deliver their message that with their brand of insect repellent, you can fully enjoy the outdoors--even when you’ve already decided that you hate it. My favorite one reads “I HATE CAMPING IS AWESOME.”
These great ads were created by advertising agency Rethink in Vancouver, Canada with creative direction by Chris Staples, Ian Grais and Yusong Zhang. The copy was written by Simon Bruyn.
Key Themes Behind This Trend
- Outdoor-inspired Ads
- Creating fun and innovative advertising campaigns with outdoor themes can increase brand awareness and positively impact sales.
- Humorous Marketing
- Using witty and entertaining messaging in marketing can help brands stand out and create a more memorable impression on consumers.
- Cartoonish Illustrations
- Incorporating fun and playful cartoon-style illustrations in advertising can help capture attention and create a lighthearted tone for the brand.
Where This Applies
- Outdoor Recreation
- Companies in the outdoor recreation industry can utilize creative advertising campaigns to reach new audiences and showcase the benefits of their products.
- Consumer Goods
- Consumer goods companies can incorporate humor and playful visuals in their marketing efforts to differentiate themselves in a crowded market and drive sales.
- Advertising and Marketing
- Advertising agencies and marketing firms can develop innovative and engaging campaigns for clients using the power of humor and creative visuals.
