The Twitter @MeTee is a new branding and marketing idea to help promote both Twitter and your brand. The t-shirts and sweatshirts are custom-made and printed with your Twitter handle or choice of hashtag.
Jalin Roze (an up-and-coming hip-hop artist) is using the @MeTees to promote himself, as well as Erin Pace (a model) who is using the tee to promote non-profit organizations. Creative genius Tarik Nally is also using the Twitter @MeTees.
Implications - Traditionally, t-shirts have been downsized billboards for clothing and athletics companies. This pattern is quickly changing as consumers realize the potential for personal branding. Businesses that offer individuals the tools to expand their slice of the public mind space will be very well received by consumers interested in aggrandizing their image.