Postmortem Messaging

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Twitter & Facebook Launch 'Webwill' for Dead Online Lovers

— May 25, 2009 — Pop Culture
Never has someone been as socially connected in death as they are now thanks to ‘Webwill,’ a new program launching for Facebook and Twitter.

‘Webwill’ is a program that allows you to auto-program your online status once departed. So, for those of you wanting to say a goodbye, you can auto-program a meaningful goodbye. For those of you with a sense of humor in death, perhaps this postmortem message will be something a bit more colorful. Either way, the dead now get a say in what their final status update is.

Trend Themes

  1. Postmortem Messaging — Disruptive innovation opportunity: Developing platforms and tools for individuals to pre-program their social media presence after death.
  2. Auto-programmed Goodbyes — Disruptive innovation opportunity: Creating digital solutions that allow people to automatically send pre-designed farewell messages on social media platforms after their death.
  3. Social Media Legacy — Disruptive innovation opportunity: Building platforms that enable users to curate and preserve their digital presence even after they pass away.

Industry Implications

  1. Social Media Platforms — Disruptive innovation opportunity: Enhancing existing social media platforms to include postmortem messaging features.
  2. Funeral Services — Disruptive innovation opportunity: Collaborating with technology companies to integrate postmortem messaging services into funeral industry offerings.
  3. Digital Legacy Management — Disruptive innovation opportunity: Creating tools and services that help individuals manage and control their online presence after death.
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