The Twitter business platform has been redesigned and re-launched in an educational stance. The platform offers businesses of all sizes valuable information on how to optimize and monetize their use of Twitter. The website consists of three sections, namely: The Art of the Tweet, Terrific Examples and Tools You Need.
While the Tools You Need section educates users on how to effectively utilize Promoted Accounts, Promoted Tweets and Analytics engines, Terrific Examples gives the users a glimpse of some successful brand stories.
Twitter has also launched a video called "What can your business do…in just 140 characters?" The video goes over some of the most creative and effective ways some businesses have leveraged their Twitter use.