‘Twilight’ has inspired a vampire craze--and corresponding Robert Pattinson mania--like no other, and this music video for “Black Balloon” by The Kills is the latest addition to the madness.
Although the actual song “Black Balloon” is easy on the ears, the imagery certainly isn’t. The references to ‘Twilight’ are clear; about halfway through the song, Alison Mosshart’s fangs are revealed. Towards the end, we see a man lying on the floor, a casualty to Mosshart’s bloody cravings--have she and Robert Pattinson exchanged roles, perhaps?
The video for The Kills’ “Black Balloon” was directed by former fashion photographer Kenneth Cappello.
Why This Trend Is Growing
- Vampire Craze
- The popularity of vampire-inspired content has created opportunities for brands to capitalize on the frenzy.
- Robert Pattinson Mania
- The massive fanbase of Robert Pattinson presents opportunities for businesses to create products or experiences related to the actor.
- Twilight-inspired Imagery
- The use of Twilight-inspired imagery in music videos opens up possibilities for collaboration between musicians and popular media franchises.
Industries Being Reshaped
- Entertainment
- The entertainment industry can explore partnerships with vampire-themed content creators to meet the demand for vampire-related media.
- Fashion
- The fashion industry has the chance to collaborate with musicians and photographers to create vampire-inspired fashion campaigns.
- Merchandise
- Merchandise companies can capitalize on the Robert Pattinson fanbase by creating and selling merchandise featuring the actor or Twilight-related themes.
