The brand new 'TWA Flight Center' is the remodeled iteration of the traditional John F. Kennedy airport and its TWA Hotel celebrates by launching its own in-house fashion collection. The range is comprised of 40 different pieces, broadening out to apparel, accessories, and footwear.
The main design language captures retro-informed accents and strong influences of nostalgic elements. The collection was designed by Somsack Sikhounmuong, who drew inspiration from old-school TWA visuals including old travel posters and pins. Sikhounmuong also drew in the help of Gola to create the low-top sneaker design, highlighted by a white canvas foundation and bright red 'TWA.' Additional pieces in the range include tracksuits, socks, towels, a puzzle, iPhone grips, and even an Etch A Sketch.
What Makes This Trend Stand Out
- Retro-inspired Fashion Collections
- Creating fashion lines with key elements of nostalgia and retro design.
- Brands Launching In-house Fashion Collections
- Brands creating their own fashion lines rather than collaborating with other designers.
- Collaboration with Nostalgic Brands
- Collaborating with established or retro-inspired brands for new products.
Sectors Adopting This
- Fashion
- Opportunities for brands to create their own fashion collections with key retro-influenced elements.
- Hospitality
- Opportunities for hotels to market their brand through in-house fashion collections.
- Entertainment and Toys
- Collaborations with established nostalgic brands to market unique products that appeal to both old and new generations.
