'TVOOT' Infuses Social User Data into the Viewing Experience
Michael Hemsworth — January 28, 2019 — Tech
The 'TVOOT' TV platform is positioned as the first crowd-powered service that aims to infuse user data in to the viewing experience to deliver a more robust, interactive capability. The service will instantly notify users via their smartphone or wearable when there is a large volume of people watching a certain channel to let you get in on the action instead of missing out. Users can also see what their friends or family are watching and vice-versa to help bring about a more social experience for users who are spread across a wide area.
The 'TVOOT' TV platform also features commercial avoidance that will let users flip between channels to avoid ads without missing any of the action.
The 'TVOOT' TV platform also features commercial avoidance that will let users flip between channels to avoid ads without missing any of the action.
Trend Themes
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Crowd-powered TV Platforms — TVOOT aims to infuse user data into the viewing experience for a more interactive capability.
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Instant Notifications — TVOOT instantly notifies users when a large volume of people are watching a certain channel.
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Social Viewing Experience — TVOOT allows users to see what their friends and family are watching, creating a more social experience.
Industry Implications
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Television — The TV industry can explore crowd-powered platforms to enhance the viewing experience and engage users.
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Mobile Devices — The mobile device industry can benefit from TVOOT's instant notifications by integrating them into smartphones and wearables.
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Advertising — The advertising industry can leverage TVOOT's commercial avoidance feature to develop more effective ad strategies.
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