In order to promote the action-adventure-drama series 'Jekyll and Hyde,' ITV Events put together an immersive TV preview experience.
The event took place at The Vaults in London, transporting visitors back to the 1930s. Guests were invited t explore Dr. Jekyll's laboratory and sample food and drinks drinks from Mr. Hyde's bar. After enjoying some light refreshments, attendees were treated to a special screening of the show before it hit the air.
Before the new TV show was officially broadcast, the aim of the event was to generate as much buzz on social media as possible, which it was successful at doing. Project manager Emma Lindsay from ITV Events remarks: "This event further cements our ability to turn viewers into fans of our content."