The Turkish Airlines plane skins feature 17,000 staff headshots from all around the world, showing the company attributes high importance to employee recognition as a part of its corporate culture.
Any manager knows that employees who identify with a bigger purpose, who feel instrumental to the final goal and are who are treated well perform better. The Turkish Airlines brand took these basic business school lessons to the extreme by plastering 737 boeing planes with a mosaic of its staff’s faces. The mosaic spells out ‘globally yours,’ complete with the Turkish seljuk motif.
The project only took four months to bring the flying faces of the Turkish Airlines into the air! This simple concept is an example of an effective thank-you gesture that takes employee appreciation to new heights.