The Turbo Tango Aerosal Beverages Reinvent the Soda Can

 - Jul 5, 2011
References: dailymail & technabob
The first of its kind, these Turbo Tango Aerosal Beverages are sure to quench your thirst.

The cans are intended to be squirted in the mouth only, according to its makers, Britvic. The Turbo Tango Aerosal Beverages are a fun twist on the traditional soda cans that consumers are used to seeing today.

Britvic marketing director Simon Stewart said, "With Turbo Tango, we’ve gone one step further and come up with a world first that really is ‘soft drink meets squirty cream.'"

Implications - Packaging of conventional products has to be unique and stand out against the crowd, as consumers get bored with traditional packaging methods. By doing this, the company can capture a market that is intrigued by the novelty of the package design and its unique concepts.