The Turbo Tango Aerosal Beverages Reinvent the Soda Can
The first of its kind, these Turbo Tango Aerosal Beverages are sure to quench your thirst.
The cans are intended to be squirted in the mouth only, according to its makers, Britvic. The Turbo Tango Aerosal Beverages are a fun twist on the traditional soda cans that consumers are used to seeing today.
Britvic marketing director Simon Stewart said, "With Turbo Tango, we’ve gone one step further and come up with a world first that really is ‘soft drink meets squirty cream.'"
Implications - Packaging of conventional products has to be unique and stand out against the crowd, as consumers get bored with traditional packaging methods. By doing this, the company can capture a market that is intrigued by the novelty of the package design and its unique concepts.
The cans are intended to be squirted in the mouth only, according to its makers, Britvic. The Turbo Tango Aerosal Beverages are a fun twist on the traditional soda cans that consumers are used to seeing today.
Britvic marketing director Simon Stewart said, "With Turbo Tango, we’ve gone one step further and come up with a world first that really is ‘soft drink meets squirty cream.'"
Implications - Packaging of conventional products has to be unique and stand out against the crowd, as consumers get bored with traditional packaging methods. By doing this, the company can capture a market that is intrigued by the novelty of the package design and its unique concepts.
Trend Themes
1. Unique Packaging Designs - Innovative packaging can capture consumer interest and differentiate products from competitors.
2. Novelty Beverage Packaging - Creative beverage packaging can attract consumers who are looking for unique and fun experiences.
3. Disruptive Soft Drink Containers - Revolutionary soft drink containers like Turbo Tango Aerosal Beverages can disrupt the traditional soda can market and create new opportunities for innovation.
Industry Implications
1. Beverage Packaging - Companies in the beverage industry can explore unique packaging designs to stand out in the market.
2. Soft Drinks - Soft drink manufacturers can reinvent the traditional soda can by developing unconventional packaging concepts.
3. Consumer Products - Consumer product companies can tap into the novelty packaging trend to create engaging and memorable product experiences.
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