Tucher & Walther are known for their handmade creations, but this modern take on an old kind of toy is great.
The team have released the steam dragon. Selling for $1500, the toy may not be the greatest for children; however, it is a beautiful looking limited-edition toy. There are only 100 steam-powered dragons being made by the duo.
The Tucher & Walther dragon is available online.
Implications - North American society is fixated on individuality. As such, items which appear exclusive and cater to a specific consumer often fair better than products which are more readily available. Corporations looking to raise the price points of their products can do so by limiting quantities and advertising their wares as prestigious.