Brazilian gym chain Companhia Athletica has created another dynamic advertising campaign called Troque Sur Rotina. The slogan reads "Switch your routine for ours" in English. The mosaic poster campaign was created using parts from computers, tech and other electronic gadgets. The posters were designed to resemble figures exercising and was created to ask customers to think about how they spend their time.
The art director behind Troque Sur Rotina used thousands of computer parts in order to encourage people to get off their computers and exercise. This clever campaign highlights the tendency for modern consumers to spend a majority of their time indoors and in front of a computer screen. This unhealthy habit must be broken, and this very effective campaign does an excellent job of showing this.
The Troque Sur Rotina Uses Tech Parts to Promote Exercise
Deborah Kim — August 23, 2011 — Marketing
References: troquesuarotina.br & thisiscolossal