The branding of these tropical gelato flavors by 'Creme Gelato' was designed by the creative agency 'BasileADV.'
There are two different flavors offered in the collection – banana and coconut. Each of these flavors are creamy in texture and contain high-quality ingredients with no artificial flavoring or coloring included. The branding of the tropical gelatos was designed to create trust among parents, so that they feel comfortable feeding their children what would otherwise be considered an unhealthy snack. The white backdrop of the packaging in contrast with the images of banana and coconut at its center make the creamy treats appear fresh and healthy.
The design of this gelato collection is one that creates a level of trust between the consumer and the brand.
What's Driving This Trend
- High-quality Gelato
- The demand for gelato made with natural, high-quality ingredients is disrupting the traditional ice cream industry.
- Healthy Snacks for Kids
- The market for healthy, natural snacks for children is growing, creating a disruptive innovation opportunity for brands to offer alternative options to traditionally unhealthy treats.
- Parent-targeted Branding
- Brands that prioritize trust and transparency through their packaging and branding have the opportunity to appeal to parents, who are increasingly concerned about the quality of the food they give to their children.
Who This Affects Most
- Food and Beverage
- The food and beverage industry has the opportunity to tap into the demand for high-quality gelato and healthy snack options by developing innovative products that meet these consumer needs.
- Creative Agencies
- Creative agencies specializing in branding and packaging design can capitalize on the trend of parent-targeted branding by helping businesses create trust-building visuals and messaging.
- Children's Food Products
- The children's food products industry can seize the opportunity to develop and market healthier alternatives to traditional snacks, such as gelato made with natural ingredients, to cater to the growing demand for healthier options for kids.
