This TRON hoodie by Rolf Nelson is actually called 'My Other Ride is a Light Cycle.' It's available now on Threadless, and uses glow-in-the-dark screen printing to make you look just like Sark from the 'TRON' film.
We've seen several real-life versions of sci-fi and gamer fashions lately, and even if you're not a fan of this iconic film, you can't deny the awesomeness of the Tron hoodie by Rolf Nelson. See more shots of the hoodie above.
Key Themes Behind This Trend
- Sci-fi Fashion
- Opportunity for companies to create more real-life versions of sci-fi and gamer fashions using innovative materials.
- Glow-in-the-dark Apparel
- Opportunity for companies to incorporate glow-in-the-dark screen printing technology into their clothing lines for added visual appeal.
- Nostalgic Movie/tv Apparel
- Opportunity for companies to capitalize on the popularity of nostalgic movie and TV shows by creating apparel that appeals to fans.
Where This Applies
- Fashion
- Innovative materials and technologies can be incorporated into designs to create unique and visually appealing clothing items.
- Entertainment
- Companies can create merchandise related to popular movies and TV shows to appeal to fans and add revenue streams.
- Marketing/advertising
- Companies can use nostalgia and fandom to market and advertise their products, tapping into the emotional connection consumers have with their favorite movies and TV shows.
