Looking naturally voluptuous and seductively sexy, supermodel Helena Christensen stars in the new Triumph Lingerie Spring 2014 lookbook.
Not just the face of the collection, the Danish stunner has also collaborated on bringing the collection to life. This is actually the third collaboration between the lingerie brand and the brunette bombshell. For the Triumph Lingerie Spring 2014 collection, Christensen looks whimsical, bohemian and sizzling hot all at the same time,
The supermodel recently told Vogue UK that she feels that she has lost out on a lot of deals because she has held off on licensing her name in merchandising deals.
"OK, you’ve got what you need, you’ve saved up what you could, so now you can work on things that inspire you,” she says about the collaboration with Triumph.
What's Driving This Trend
- Bohemian Lingerie
- Designing a lingerie collection with a bohemian aesthetic can be a disruptive innovation opportunity in the lingerie industry.
- Collaborative Lookbooks
- Collaborating with a well-known model or celebrity on a lookbook can be a trend in fashion industry marketing.
- Self-branded Merchandising Deals
- Encouraging celebrities to license their names in merchandising deals can be a growing trend in the fashion industry to boost revenue.
Who This Affects Most
- Lingerie
- The lingerie industry can benefit from designing collections that incorporate bohemian aesthetics into their products.
- Fashion
- The fashion industry can see a trend in collaborating with well-known models or celebrities to market their collections.
- Merchandising
- The merchandising industry can benefit from encouraging celebrities to license their names and collaborate with established brands to boost sales.
