The Triumph 'Grow-Your-Own-Rice' Bra Takes Agriculture to the Extreme
Zoe Badley — May 15, 2010 — Fashion
References: triumph & today.msnbc.msn
As if women don't already have to worry about in the lingerie department, now this Triumph 'grow-your-own-rice' bra adds to that list. The company is well known for other eccentric bras, including a sushi set, but this one was created solely because of a "growing popularity of farming among city dwellers in Japan."
The Triumph 'grow-your-own-rice' bra comes well equipped with gardening gloves, a water hose as a belt, rice seeds, and--of course--recyclable plastic pots that double as cups. Even though the bra will not be going on sale, it really makes you wonder: what in the world will they think of next?
The Triumph 'grow-your-own-rice' bra comes well equipped with gardening gloves, a water hose as a belt, rice seeds, and--of course--recyclable plastic pots that double as cups. Even though the bra will not be going on sale, it really makes you wonder: what in the world will they think of next?
Trend Themes
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Eccentric Lingerie — Disruptive innovation opportunity to create more eco-friendly lingerie products with unique features.
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Urban Farming — Opportunity to tap into the growing trend of urban farming and create sustainable solutions for city-dwellers.
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Eco-friendly Packaging — Create eco-friendly packaging solutions for various consumer products, such as recyclable plastic pots that can double as cups.
Industry Implications
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Fashion and Apparel — Opportunity to create innovative and sustainable lingerie products.
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Agriculture and Farming — Opportunity to tap into the growing trend of urban farming and create innovative solutions.
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Packaging and Containers — Opportunity to create eco-friendly and innovative packaging solutions for consumer products.
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