The Triton FW 2012 Campaign is Sleek and Energetic
Sophia Pelka — April 8, 2012 — Fashion
References: tritonclothing & fashionising
The Triton FW 2012 campaign is a luxe, primary-hued look at the coming collection. The shoot is super sleek, and boasts some playful, yet rebellious styles. It was outfitted by stylist Daniel Ueda, with an extreme attention to detail and a play on texture. Patterns are made to clash and juxtapose with the monotonous backdrops. Models Luana Teifke and Nadine Ponce are adorned with razor sharp haircuts and fierce red lips. The campaign lends the audience a spunky attitude and a fashion-forward perspective.
The shoot was lensed by Zee Nunes. The artist's eye for angular composition and prop lighting gives the series a sense of movement and spirit. The apparel is exhibited with concise perfection, as the fabric is given life through the drastic staging.
The shoot was lensed by Zee Nunes. The artist's eye for angular composition and prop lighting gives the series a sense of movement and spirit. The apparel is exhibited with concise perfection, as the fabric is given life through the drastic staging.
Trend Themes
1. Luxurious Fashion Campaigns - Fashion brands have an opportunity to showcase their clothing as art through high-quality, editorial-style campaigns that focus on angles, lighting, and texture.
2. Playful Yet Rebellious Styles - Designers can disrupt the fashion industry by creating clothing lines that combine both playful elements and edginess for a unique, intriguing style.
3. Monochromatic Backdrops with Bold Patterns - A design trend for the use of bold patterns and textures with contrasting, monochromatic backgrounds creates a modern, chic aesthetic perfect for fashion advertising.
Industry Implications
1. Fashion and Apparel - Fashion designers and brands have an opportunity to showcase their clothing as art through high-quality, editorial-style campaigns that focus on angles, lighting, and texture.
2. Photography and Art Direction - Creative professionals in the fields of photography and art direction can disrupt the industry by pushing boundaries with bold lighting, angles, and composition.
3. Marketing and Advertising - Marketing and advertising professionals in the fashion industry can capitalize on the design trend of bold patterns and textures with monochromatic backdrops, creating a modern and chic aesthetic for ad campaigns.
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