At a time when people are turning to comfort food more than ever, Papa Murphy's has debuted a new Triple Pepp pizza.
Papa Murphy's is a chain known for its take-and-bake pizzas. Now consumers can pick up a new Triple Pepp pizza to bake in the comfort of their own home. The tasty new pizza consists of the brand's original crust topped with red sauce, premium pepperoni, mini cup pepperoni, giant pepperoni, and a blend of mozzarella and mild cheddar cheeses.
Though many restaurants have been struggling due to COVID-19 dining restrictions, pizza parlors have been uniquely well positioned to weather the storm. With its new Triple Pepp pizza, Papa Murphy's demonstrates that there's still a strong demand for innovative pizza options.
Image Credit: <i> Papa Murphy's.</i>
Key Themes Behind This Trend
- Comfort Food Revival
- The popularity of comfort food during uncertain times presents an opportunity for food businesses to create new, indulgent dishes.
- Take-and-bake Convenience
- The rise in take-and-bake food options allows consumers to enjoy restaurant-quality meals in the comfort of their own homes, presenting opportunities for restaurants to pivot their business models.
- Meat Explosion
- The introduction of pizzas with multiple meat toppings caters to the growing demand for indulgent and meat-centric dishes, creating opportunities for pizzerias to capitalize on this trend.
Where This Applies
- Food Delivery Services
- By partnering with take-and-bake restaurants like Papa Murphy's, food delivery services can expand their offerings and cater to consumers looking for convenient home-cooked meals.
- Frozen Food Industry
- The rise in take-and-bake pizzas and other frozen comfort foods presents an opportunity for the frozen food industry to develop new flavors and products that emulate the taste and quality of restaurant meals.
- Cheese and Dairy Industry
- With the increasing demand for cheese-heavy dishes like the Triple Pepp pizza, the cheese and dairy industry can explore innovative cheese blends and variations to meet consumer preferences.
