Barcelona native Richard Malachowski has created a skateboard which mimics the traits of a tricycle. The three-wheeled olly-making machine is not built to do crazy tricks, but is instead more for the cruise-oriented rider.
Richard Malachowski's design will be welcomed by easygoing skateboarders who are looking for an efficient mode of transportation and and not out looking for a stick to take to the skate park.
Implications - Skateboarding culture is known to feature rebellious attitudes and difficult tricks. However, there is more to skateboarding cultures than previously mentioned, and this design broadens the target audience this sport can appeal to. Companies should consider how their designs can broaden an already developed cultural niche and profit from this expansion.