Jimmy’s has introduced its 'Choc Fudge Sundae Iced Coffee,' A limited-edition ready-to-drink that pairs the brand’s Rainforest Alliance Certified coffee with distinct chocolate and fudge flavoring to create a dessert-style iced coffee. The product is offered in two sizes and pack types to suit different moments.
The drink will be sold in a 250ml SlimCan and a 380ml BottleCan. The 250ml has an MRSP of £1.70 while the 380ml is priced at £2.75. The brand’s limited-edition approach has delivered notable incremental value since September 2024, and a recent Cookie Butter variant outperformed the prior Caramel Waffle SKU by 17% in its 250ml format.
Positioned for indulgent iced-coffee occasions, Choc Fudge Sundae adds a treat-led option for shoppers seeking coffee-shop-style flavors in chilled convenience formats. The rollout across multiple supermarket chains aims to drive trial and broaden moment-based choices in the chilled coffee shelf.
Image Credit: FoodBev Media
What's Driving This Trend
- Dessert-inspired Coffee
- Indulgent flavor profiles like choc fudge sundae indicate room for ready-to-drink coffee brands to blur the line between café beverages and sweet treats.
- Limited-edition Refreshes
- Rotating seasonal or novelty variants can create repeat shelf interest while giving brands faster feedback on emerging flavor preferences.
- Moment-based Packaging
- Multiple formats for the same beverage reflect growing demand for portion, price, and portability options tied to different consumption occasions.
Who This Affects Most
- Ready-to-drink Beverages
- Premium chilled formats with playful flavors are expanding the category beyond refreshment into impulse, indulgence, and café-style experiences.
- Retail Grocery
- Supermarket chilled aisles are becoming discovery zones where limited-edition launches can drive trial and incremental basket value.
- Coffee
- Coffee brands have opportunities to reach younger and convenience-focused consumers through sweet, accessible products that feel closer to desserts than traditional brews.
