Costa Coffee Frappé McVitie’s Jaffa Cakes Drink is Limited-Edition
Michael Hemsworth — April 30, 2026 — Lifestyle
References: costa & scottishgrocer
The Costa Coffee Frappé McVitie’s Jaffa Cakes beverage is a new addition to the brand's ready-to-drink (RTD) range that's crafted with the perfect blend of coffee and dessert-themed flavor.
The drink draws its inspiration from the aforementioned McVitie's Jaffa Cakes with their soft cake composition, orange jelly and chocolate coating. The beverage achieves this with a base of coffee, chocolate flavor and orange tasting notes to work well as a drink that embraces specialty cafe concoctions. The drink comes in 250ml bottles that are making their debut in the UK and will only be on offer through September.
Senior Brand Manager for Costa Coffee RTD Maddy McKenzie commented on the Costa Coffee Frappé McVitie’s Jaffa Cakes beverage saying, "We’re always looking for new ways to surprise and delight our customers with exciting flavours. Partnering with McVitie’s Jaffa Cakes for our ready-to-drink co-branded product has allowed us to create something that feels both delicious and new. This Frappé is a fun, delicious twist that we can’t wait for people to enjoy wherever they are.”
The drink draws its inspiration from the aforementioned McVitie's Jaffa Cakes with their soft cake composition, orange jelly and chocolate coating. The beverage achieves this with a base of coffee, chocolate flavor and orange tasting notes to work well as a drink that embraces specialty cafe concoctions. The drink comes in 250ml bottles that are making their debut in the UK and will only be on offer through September.
Senior Brand Manager for Costa Coffee RTD Maddy McKenzie commented on the Costa Coffee Frappé McVitie’s Jaffa Cakes beverage saying, "We’re always looking for new ways to surprise and delight our customers with exciting flavours. Partnering with McVitie’s Jaffa Cakes for our ready-to-drink co-branded product has allowed us to create something that feels both delicious and new. This Frappé is a fun, delicious twist that we can’t wait for people to enjoy wherever they are.”
Trend Themes
-
Co-branded Ready-to-drink Indulgence — Combining recognizable confectionery IP with RTD coffee creates premium, shelf-stable products that command higher margins through perceived novelty.
-
Citrus-chocolate Flavor Fusion — A resurgence of citrus-plus-chocolate profiles in beverages suggests potential for novel flavor pairings that balance bittersweet and bright tasting notes in mainstream drinks.
-
Limited-edition Nostalgia Drops — Time-limited releases tied to nostalgic brands drive urgency and social-sharing behavior, enabling rapid sell-through and premium pricing windows.
Industry Implications
-
Ready-to-drink Beverage Manufacturers — Smaller-format bottled frappés and dessert-inspired coffees open pathways for formulators to create stable, on-the-go indulgence products tailored to seasonal demand.
-
Confectionery and Snack Brands — Licensing flavors and brand motifs into beverages presents a route to extend brand equity beyond packaging into liquid formats with cross-category recognition.
-
Packaging and Small-format Retail — Innovations in 250ml convenience packaging and limited-run shelf placement enable retailers to optimize impulse purchase zones and reduce waste from short seasonal cycles.
8.6
Score
Popularity
Activity
Freshness
