The New Dairy Queen Treat Heart Cakes Come in Two Sizes
Michael Hemsworth — February 5, 2020 — Lifestyle
References: dairyqueen & chewboom
The Dairy Queen Treat Heart Cakes have been unveiled by the dessert brand just in time for Valentine's Day to offer consumers an alternative offering to pick up for their sweet heart. The heart-shaped cakes come in two size options to make them ideal for two or more people and feature a Double Fudge Cookie Dough flavor. This draws inspiration from the new Blizzard of the Month February 2020 flavor that includes real chunks of chocolate chip cookie dough along with chocolate chunks and cocoa fudge that's blended with the brand's signature soft serve.
The Dairy Queen Treat Heart Cakes are part of the continued expansion of QSR menus to include foods specifically with holiday traditions in mind.
Image Credit: Dairy Queen
The Dairy Queen Treat Heart Cakes are part of the continued expansion of QSR menus to include foods specifically with holiday traditions in mind.
Image Credit: Dairy Queen
Trend Themes
1. Holiday-themed Treats - Opportunity for QSRs to expand menus to include holiday-specific items.
2. Personal-sized Desserts - Growth potential for creating desserts in sizes customized for 1-2 people.
3. Healthy/dietary-restriction Friendly Options - Emerging trend to create desserts that cater to individuals with dietary restrictions and/or those seeking healthier options.
Industry Implications
1. Quick Service Restaurants - Opportunity to create holiday-themed treats that cater to consumers seeking new, limited-time options.
2. Bakeries - Growth potential for bakeries to offer personalized dessert options for individual consumers or small groups.
3. Health Food Stores - Increasing demand for desserts that cater to individuals with dietary restrictions and those seeking healthier options, providing a growth opportunity for this industry to offer such products.
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