Travis Scott's Cereal pop-up offers guests an immersive look into the youthful collaboration between the rapper and Reese's Puffs, presenting a nostalgic and stylish store in Paris, France.
Unsurprisingly, the store's interior is entirely cereal themed, with artful interpretations of Reese's Puffs scattered throughout. A large milk carton rests on the floor accompanied by the quote "don't cry over spilled milk." In addition, a giant silver spoon that features the rapper's signature and a quote reading "Enjoy Today." Limited-edition cereal is available throughout the store, with boxes that are adorned with Scott's face. In addition, the store is retailing collaborative hoodies and shirts that celebrate the joint venture between Travis Scott and Reese's Puffs.
Image credit: Pete Casta, Hypebeast