Seoul-based artist ccreatt specializes in three dimensional artwork and the latest design is made in collaboration with McDonald's -- launching a Travis Scott toy. The iconic Happy Meal comes with a special toy inside each box and this collaboration shines a spotlight on the rapper.
An action figure of him is created by ccreatt to join the classic McDonald's menu goods. It is carefully packaged in a smooth plastic case that is then further detailed with branding details that nod to both contributing efforts. There is also a nod to the rapper with a print reading "Traviss Scott" as he wears a yellow snapback hat, light blue long sleeve top, patent leather pants, and bright yellow hi-top sneakers.
Image Credit: Instagram, @ccreatt
What Makes This Trend Stand Out
- Three-dimensional Artwork
- Disruptive innovation opportunity: Explore the use of three-dimensional artwork in collaborations with brands to create unique and collectible merchandise.
- Collaborative Toy Design
- Disruptive innovation opportunity: Collaborate with popular artists and brands to design limited edition toys that target specific consumer audiences.
- Nostalgic Brand Partnerships
- Disruptive innovation opportunity: Create partnerships with iconic brands to tap into consumer nostalgia and create buzz-worthy collaborations.
Sectors Adopting This
- Art and Design
- Disruptive innovation opportunity: Combine art and design to create unique consumer products that bridge the gap between collectibles and functional merchandise.
- Fast Food
- Disruptive innovation opportunity: Introduce limited edition collaborations with popular artists to drive customer engagement and increase sales in the fast food industry.
- Entertainment and Music
- Disruptive innovation opportunity: Leverage partnerships between entertainment and music industry players and consumer brands to create must-have merchandise that appeals to a dedicated fanbase.
