Tailgating may be a uniquely American activity that involves driving with a full-fledged barbecue attached to the back of the car to enjoy a good meal in stadium parking lots before a sporting event, but that doesn't mean other people can't appreciate the Traverse Folding Grill. No matter what it is used for, this flat-pack barbecue tucks away smoothly for easy portability and storage.
Designed by Eddie Licitra, a designer hailing from New York and based in Georgia, the Traverse Folding Grill also has something else up its sleeve. It doubles as a hand truck to better transport BBQ paraphernalia out of the house, into the car and then back out to the barbecuing area. It is also color-coated to warn people which surfaces are hot.
Key Themes Behind This Trend
- Flat-pack Barbecues
- Opportunity to disrupt the outdoor cooking appliances industry with highly portable, easily storable and innovative grill designs.
- Multi-functional Outdoor Equipment
- Innovation opportunity to disrupt sports and camping equipment industry with compact and lightweight designs that serve multiple functions.
- Color-coded Safety Features
- Opportunity to introduce improved safety features in portable appliances by making them color-coded to warn users of hot surfaces.
Where This Applies
- Outdoor Cooking Appliances
- The trend towards more compact and portable barbecue designs can disrupt the conventional outdoor cooking appliances industry.
- Sports Equipment
- Opportunity to disrupt the sports equipment industry by introducing compact and multi-functional equipment that enhances the tailgating experience.
- Camping Equipment
- Innovation can disrupt the camping equipment industry with lightweight, flat-pack and multi-functional designs that cater to the evolving needs of outdoor enthusiasts.
