EuforaStyle—a brand that has been pioneering the Clean Beauty movement since its inception in 1997—boasts travel-friendly frizz-control in a compact bottle. Tame is the company's Frizz Control Finishing Spray. The formulation, which is vegan and free of harmful ingredients such as mineral oil, parabens, and petrolatums, promises to "provide a flexible, brushable, light hold" for one's hair-do. Ideal for on-the-go application, EuforaStyle's travel-friendly frizz-control spray also adds "a hint of shine while leaving hair touchably soft."
Ingredients included in EuforaStyle's compact Tame include Chromaveil and Brazil Nut Oil. The former ingredient offers protection from UVA and UVB rays which can be extremely damaging. It strengthens hair fiber integrity and reduces color degradation. The latter ingredient, on the other hand, contributes with a dose of antioxidants, including vitamins A and E.
Image Credit: EuphoraStyle
Why This Trend Is Growing
- Clean Beauty Movement
- Developing more natural and vegan ingredients for personal care products can lead to opportunities in the clean beauty market, especially for travel-friendly options.
- UV Protection Products
- Adding UVA and UVB protection to hair styling products can be an emerging trend for hair care and protection against damaging sun rays.
- Eco-friendly Packaging
- Developing eco-friendly and compact packaging for beauty products can be a disruptive innovation for travel-friendly personal care solutions.
Industries Being Reshaped
- Personal Care Industry
- This trend is relevant to the personal care industry, especially to companies that are focused on producing and marketing travel-friendly personal care products.
- Hair Care Industry
- The trend is relevant to the hair care industry in terms of developing more UV protection and eco-friendly products for hair styling and hair care.
- Beauty Packaging Industry
- The trend is relevant to the beauty packaging industry, especially for manufacturers and suppliers of sustainable packaging solutions.
