Frequent travelers are constantly on the hunt for the perfect travel uniform that seamlessly blends comfort and style, and two brands have stepped up to answer their call by creating a collection of sweatshirts and sweatpants that offer unparalleled comfort, versatility and a touch of effortless style.
Fruit of the Loom and Southwest Airlines teamed up to create the cozy pieces in the Get Away Collection, which are available in one monochromatic option, light pink, and a complementary set of blue and gray.
These comfort-focused travel sets are not just for looking stylish but also for fueling adventures. Purchasing one of the sets, priced at $200, gives provides $350 worth of points from Southwest Airlines. As such, the collaborating brands are calling the Get Away Collection "the first travelwear set that comes with actual travel."
What's Driving This Trend
- Comfort-focused Travelwear
- Opportunity to create travel clothing that prioritizes comfort and style.
- Monochromatic Fashion
- Potential for creating fashionable clothing sets in one color option.
- Brand Collaboration
- Opportunity for brands to team up and create unique travel collections.
Who This Affects Most
- Fashion Retail
- Disruptive innovation opportunity for retailers to offer travel clothing that combines comfort and style.
- Airline
- Airline industry can explore collaborations with fashion brands to provide unique travelwear sets.
- Travel Rewards
- Opportunity for travel reward programs to offer travel clothing as an incentive.
