Chinese streetwear imprint Randomevent introduces its latest collection made in collaboration with Reebok entitled 'Travel in Trouble.' The two join forces for the Spring 2022 season and it centers on the concept of troublesome situations that are encountered during one's youth and how it's overcome in different environments.
There are three silhouettes that launch, including the Reebok Club C, the Victory G sneaker, and the Premier Road hiking shoe. The first two are made from white leather materials, suede, and dark green over the laces, outsoles, and branding accents. Branding details can be seen on the lateral box cutout and metallic charms attached to the laces. The hiking shoes are detailed in black and silver with turquoise accents.
Image Credit: Randomevent
Key Themes Behind This Trend
- Outdoor-inspired Footwear
- Opportunity for brands to collaborate with designers/labels to create unique outdoor-inspired footwear collections.
- Streetwear X Sportswear
- Disruption opportunity to blend streetwear aesthetics with sportswear functionality in footwear design.
- Youth Empowerment Aesthetics
- Opportunity for youth empowerment themes in design to resonate with younger consumers.
Where This Applies
- Fashion and Apparel
- Collaboration opportunities for fashion and apparel brands with streetwear and athletic brands to create new collections.
- Footwear
- Opportunities for footwear brands to explore new design collaborations and capitalize on the youth empowerment trend.
- Sports and Lifestyle Brands
- Disruption opportunity for sports and lifestyle brands to expand into the streetwear market with unique collaborations.
