Chinese Second-Hand Stores

Trash & Diamond is a Carefully Curated Thrift Shop in Beijing

North America might be rife with second-hand stores, but Trash & Diamond is a first for the city of Beijing, China. Located in the Wudaokou neighborhood, a growing art district, it is carefully curated to appeal to its picky clientele. Although it is a thrift shop, Trash & Diamond could easily pass for a high-end space.

Clean and minimal, Trash & Diamond takes over a loft-like space with all-white walls and a gorgeous light installation dangling from the ceiling that happens to be made using 400 discarded glass bottles. The rest of the furniture also boasts recycled and upcycled materials. What makes Trash & Diamond stand out even more is the fact that all of the items on sale are in impeccable condition.

Curated Thrift Shopping
Businesses that focus on offering high-quality curated second-hand goods could disrupt the traditional thrift and vintage markets.
Upcycled Design
Incorporating recycled and upcycled materials into design can create a unique aesthetic while also appealing to eco-conscious consumers.
Art District Retail
Opening a retail location in an up-and-coming art district could attract a trendy and appreciative customer base.

Sectors Adopting This

Fashion Retail
Fashion retailers could incorporate curated second-hand items as a sustainable alternative to new fast fashion products.
Interior Design
Interior designers could incorporate upcycled and recycled materials as a way to add an eco-friendly touch to their designs.
Art Galleries
Art galleries could expand their offerings by showcasing and selling curated vintage pieces alongside contemporary artwork.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 43%
Activity 79%
Freshness 8%